Noodles Launch Landing Page

Food & Beverage
Landing Page


Splendid Spoon




Design Management, Content Strategy, Wireframing, User Interface Design

Splendid Spoon is a plant-based wellness brand delivering ready-to-eat, nutrient-dense smoothies, bowls and soups. In September 2020, they launched their line of noodle bowls with the goal of debunking the myth that noodles are ‘unhealthy’ because they are calorically dense. This landing page required stepping out of the brand’s base color palette. Additional colors and organic shapes were used to convey fun as as the diversity of its recipes, which were modeled after different cuisines with rich flavor profiles.

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